The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding and aspects of universal design.
With this success Elan is continuing the story of awarded milestones from over 65 years of producing skis through WaveFlex Technology, which received many renowned awards from 2006 on. Today Elan’s newest innovation shows not only that Elan is developing superior designed and innovative products, but also that it’s Elan’s way for the future.
“Design has an important role in the strategy of Elan brand. The most exposed is for sure on the products. Elan has obtained already few the most known design awards in last seasons, which are all important to communicate our technologies and benefits of the product for consumes. Today we have amazing product Elan Amphibio where we managed together with Porsche Design Studio to follow the link between technology our products offer and design we want. Through design we exposed main characteristic of the product. We are very pleased that international jury of iF product design award recognized our innovative product.” commented Brand and Product Director at Elan, Luka Grilc.
World renowned ski manufacturer Elan has reached an agreement with Italian ski racer Massimiliano Blardone, 34, to be his exclusive supplier of World Cup skis and service over the next two seasons. We are determined to return to the top of the World Cup podium where both Elan and Max used to be in the past.