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Towards the progression of women skiing. W studio consist of Urška Hrovat, Georgie Bremner and Ana Jelušić. Under the leadership of the ambitious product manager Melanja Šober, Elan's W studio brings together a female driven design approach with technologies, developed specifically for women.
As one of the most promising and talented skiers in her generation, Urška won several World Cup and World Championship medals. Always ambitious and resourceful, today Urška is a valuable asset for the Team, working towards the progression of women's skiing.
Skiing has taken her to many winter resort nations around the globe so home has often been wherever she unpacks her ski bag! Whether skiing the North Face of Mt Blanc, in synchronized skiing competitions with the Divas or exploring Panda Peak with her 3 year old, skiing equals living the dream for Georgie.
Ana received a warm welcome to the W Studio team and we suspect her looks was not completely unrelated to it. Nevertheless this talented Croatian alpine skier has become a part of W Studio team and has been involved in product development from the sketches all the way to the design of the skis.
Melanja is a creative leader of W Studio, putting together the women skis in a beautiful collection. Former telemark youth world champion is one of the youngest ski product managers in the industry and as passionate skier lives her dream while making new skis.
