Melanja Šober
Melanja Šober

W Studio

Melanja Šober

Head of product development for Elan's winter division and founding member of the W Studio

BIO

Melanja grew a stone’s throw from the World Cup slope of Maribor in Slovenia. As avid skiers, her parents introduced her to skiing at age 3. Since her home ski area was Maribor, known for ski racing, she was inspired as a six-year-old girl to race, which she did for many years as an athlete and ambassador for Elan. After racing, Melanja traveled the world working at multiple ski resorts. Seven years ago she switched focus from traveling and skiing towards developing products and building skis. She started working for Elan as a junior product manager for the women’s line, and was then offered a promotion. Today she runs the product management department, with the responsibility for overall strategic and product line management, cooridinating Elan’s product roadmap and product-related initiatives. She is the founding member of the W Studio contributing her ideas from the very beginning a decade and a half ago.

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