Art, Actually

Image:Art, Actually
01. Jan, 2017 Written by: Elan
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Anyone that truly loves winter, snow, and skiing, dreams of being able to make their own set of skis, a pair customized and adapted to exactly their unique wishes and needs. They dream of that magic moment when their boots click into the bindings, and these skis take off towards the valley below.

We are a few of those lucky ones that know this privilege well. We have been making skis for over seventy years, and know that making a great ski is anything but easy. It took lots of learning, studying, calculations and testing of the various types of wood and other materials that skis are made of. Over the years we have become better and better at making skis, not just for ourselves, but for everybody else too, friends, casual skiers, racers, cruisers, adrenaline addicts, explorers, adventurers, and more...

Our limitless dedication to our work has often resulted in truly revolutionary ski designs, ski technology that simply did not exist before, creating skis that profoundly rede ned skiing. We are very proud of all these innovations that have since become generally accepted standards in the industry. The spirit of innovation is our main guiding principle. Even now, after seventy years, we continue to spend every day, be it in summer or winter, rain or sunshine, thinking of how to make skis better for their users.

Making skis is a distinct pleasure. It takes a cross between a carpenter, craftsman, sculptor, engineer, technologist, chemist, designer and painter to come up with a good product. It is an amalgam of tradition and advanced technology. The woodcores, the heart and soul of our skis, are enriched with modern materials that bring out the characteristics a ski needs to stand up to the most demanding snow conditions.

Skis are tools made for snow, bitter cold, and winter. They do not shy away from ice either. But if you have a love for skis, they are also pieces of art, just as home on a gallery wall as they are on the icy steeps.

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Elan’s “Always Good Times” catchline is rooted in fun on skis, spending time with friends and positive vibrations. Most people probably associate it with recreational skiing. But there is ultimate proof that it works just as well at the highest level, even when Olympic medals are at stake. Interested? Read on!

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Japan is an interesting country and so is its snow. The winters are long, cloudy and unlike anywhere else. Spending a few months deep in East Asian powder is an unforgettable experience and definitely one to be repeated again and again.

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In the black
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In the black

Elan is introducing the Black Edition. Special limited editions of Delight, Amphibio and Ripstick skis are the embodiment of elegance, uniqueness and class based on a strong foundation of technology and design that combines tradition, innovation and future trends.

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